Welcome email
Welcome to the table
Say hello to new subscribers, set expectations and give them one easy reason to visit.
Subject: Welcome to {restaurant}, {first_name}
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Restaurant email templates
22 templates for the emails restaurants actually send, each written in three tones with three subject lines, a plain-text version and a matching SMS. Preview one, then fill in your details in the generator.
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All 22 templates × 3 tones as HTML and plain text, with [placeholders] marked, in one ZIP file.
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Grand opening email
We're opening our doors
Announce a new restaurant or location with the date, the hours and one clear way to reserve a table.
Subject: {restaurant} is opening its doors
Bring guests back
Birthday email
Happy birthday from all of us
Send each guest a small treat on their birthday and give them a reason to celebrate with you.
Subject: Happy birthday from everyone at {restaurant}
Win-back email
We've missed you
Reach out to guests who haven't visited in a while with a friendly nudge and a reason to come back.
Subject: We've missed you at {restaurant}, {first_name}
Loyalty program email
A thank-you that adds up
Announce your rewards program, explain how it works in one line and give guests a reason to join today.
Subject: Rewards are here at {restaurant}
Thank-you email
Thank you for stopping by
Thank guests the day after they dine, give them a way to reach you and invite them back.
Subject: Thank you for dining with us, {first_name}
Share what's new
New menu announcement
Our new menu is here
Introduce a new menu with a launch date, one hero dish and a short list of what's changing.
Subject: Our new menu is here, {first_name}
Weekly specials email
This week's specials
Share this week's specials with one featured dish, a short list and an end date.
Subject: This week's specials at {restaurant}
Monthly newsletter
What's new this month
A short monthly roundup of one event, one featured dish and what's on the menu.
Subject: What's happening this month at {restaurant}
Event invitation email
Come celebrate with us
Invite guests to a wine dinner, live music night or chef's table, with the details they need to book.
Subject: You're invited: {event_name}
Happy hour email
Unwind with us after work
Tell guests when happy hour runs and what is on offer, without pushing anyone to overdo it.
Subject: Happy hour at {restaurant}: come unwind
Takeout and delivery email
Let us do the cooking tonight
Remind guests they can order pickup or delivery online, and give them a reason to order this week.
Subject: Dinner, delivered or ready to pick up
Catering and private events email
Let us feed your gathering
Let guests know you cater and host private events, and make it easy to send an inquiry.
Subject: Let {restaurant} cater your next gathering
Holidays & seasons
Seasonal menu email
A new season on the menu
Announce your new seasonal menu and give guests a reason to come taste it while it is fresh.
Subject: The new menu is here at {restaurant}
Valentine's Day email
Dinner with someone you love
Fill your Valentine's Day tables with an early, clear invitation and an easy way to reserve.
Subject: Valentine's Day tables at {restaurant}
Mother's Day email
Say thank you over a good meal
Invite guests to bring the mothers and mother figures in their lives to a Mother's Day brunch or dinner.
Subject: Mother's Day tables at {restaurant}
Thanksgiving email
Thanksgiving, made easy
Share your Thanksgiving hours and menu, and let guests dine in or order takeout.
Subject: Thanksgiving at {restaurant}, dine in or to go
Gift card email
Give a night out
Make a gift card the easy answer to holiday shopping, with a clear way to buy and an optional bonus.
Subject: Gift cards are available at {restaurant}
New Year's Eve email
Welcome the new year with us
Invite guests to ring in the new year with dinner or a celebration, with the details they need to book.
Subject: Ring in the new year at {restaurant}
Guest care
Holiday hours email
Our holiday hours
Tell guests when you are open, closed or on a shorter schedule over the holidays, in one clear email.
Subject: Our holiday hours at {restaurant}
Review request email
How did we do?
Ask guests for an honest Google review a day or two after their visit, with a one-tap link.
Subject: Thanks for visiting {restaurant}, {first_name}
Reservation reminder email
We're looking forward to seeing you
Remind guests of their booking and make it easy to change or cancel, so fewer tables go empty.
Subject: Looking forward to seeing you, {first_name}
FAQ
Template questions
Are these restaurant email templates free?
Yes. Copy them, download them and send them from any email platform, for your own restaurant or your clients. No sign-up.
Which email platforms do the templates work with?
The HTML works in platforms that accept custom HTML, such as Mailchimp, Klaviyo, Brevo, Constant Contact and MailerLite. The generator inserts the right first-name and unsubscribe tags for the platform you pick. Where a platform does not take custom HTML, copy the plain-text version into its editor.
What is the most important email for a restaurant to send?
The welcome email. It goes to people at the moment they are most interested, and it can run on autopilot. After that, a birthday email and a monthly newsletter.
Can I change the design?
Yes. In the generator you can switch between three layouts, set your brand color, add your logo and a photo, and edit every word.
New to this? Start with our guide to email marketing for restaurants.