Valentine's Day is one of the nights guests plan ahead for, so the earlier you invite them, the more of your tables you can fill. This template gives the date, the way to reserve and an optional offer, and keeps the wording open to anyone celebrating.
Juniper & Salt · Inbox
Valentine's Day tables at Juniper & Salt · A cozy dinner with someone you love. Reserve your table early.
Preview uses a fictional restaurant, Juniper & Salt. Every detail is yours to change.
Warm
Preheader: A cozy dinner with someone you love. Reserve your table early.
Playful
Preheader: Great food, and someone else doing the dishes. Book your table.
Polished
Preheader: An unhurried evening, thoughtfully prepared. Reservations are recommended.
Words in braces are placeholders. The generator fills them in, and drops any line whose detail you leave blank. “Copy text” gives you [bracketed] placeholders to replace by hand.
Dinner with someone you love
Hi {first_name}, Valentine's Day is a good excuse for a long dinner with someone you care about, whether that's a partner, a friend or the whole table. We'd love to host you at {restaurant}. Tables are limited, so we suggest reserving early: call {phone} or use the button below.
Join us on {event_date}.
To mark the occasion, {offer}.
{offer_terms}
Make a date with dinner
Hey {first_name}! Valentine's Day is coming, and nobody wants to be scrubbing a pan on the big night. Let {restaurant} do the cooking while you do the flirting. Call {phone} or hit the button below to grab a table.
Mark your calendar: {event_date}.
The sweet bonus: {offer}.
Fine print: {offer_terms}
A Valentine's evening at our table
Dear {first_name}, {restaurant} invites you to celebrate Valentine's Day with an unhurried evening in our dining room, in the company of someone dear to you. Reservations are recommended and may be made by calling {phone} or using the button below.
Our Valentine's service takes place on {event_date}.
In honor of the occasion, please accept {offer}.
Conditions: {offer_terms}
Details you can add: Event date, Offer, Offer terms.
{restaurant}: Valentine's Day tables are open for {event_date}. Reserve: {cta_url} Reply STOP to opt out.
Text messages need their own, explicit opt-in. An email subscription does not cover SMS.
FAQ
Three to four weeks ahead, then a reminder about a week before to guests who have not booked. If you take reservations for the nights around February 14, name those dates.
The date or dates you are taking reservations, the format (set menu or à la carte) and price if fixed, how to book, your deposit or cancellation policy, and your postal address and unsubscribe link.
Many restaurants do, because it simplifies the kitchen and sets expectations. If you do, state the price, the courses and the seating times in the email.
Some restaurants do to reduce no-shows. If you ask for one, state the amount and your cancellation policy in the email so guests know before they book.
Seasonal menu email
Announce your new seasonal menu and give guests a reason to come taste it while it is fresh.
Mother's Day email
Invite guests to bring the mothers and mother figures in their lives to a Mother's Day brunch or dinner.
Thanksgiving email
Share your Thanksgiving hours and menu, and let guests dine in or order takeout.
Part of our free kit for email marketing for restaurants.