Gift cards are one of the simplest things a restaurant can sell in the weeks before the holidays, as long as guests remember they exist. This template makes the case in a few lines, adds an optional bonus and sends buyers straight to your purchase page.
Juniper & Salt · Inbox
Gift cards are available at Juniper & Salt · Give a night out instead of another thing to unwrap.
Preview uses a fictional restaurant, Juniper & Salt. Every detail is yours to change.
Warm
Preheader: Give a night out instead of another thing to unwrap.
Playful
Preheader: No wrapping, no sizing, just a really good meal.
Polished
Preheader: A considered gift for the season: an evening at our table.
Words in braces are placeholders. The generator fills them in, and drops any line whose detail you leave blank. “Copy text” gives you [bracketed] placeholders to replace by hand.
Give a night out
Hi {first_name}, still working through your gift list? A {restaurant} gift card is an easy answer: a good meal, shared with people they like. Order one with the button below, or call us at {phone}.
This holiday season, {offer}.
{offer_terms}
The offer ends {offer_expiry}, so there's time to get your list done.
Gift list, solved
Hey {first_name}! Shopping for someone who has everything? Give them dinner. A {restaurant} gift card needs no wrapping and no sizing. Order one with the button below or call {phone}.
Holiday bonus: {offer}.
Fine print: {offer_terms}
The deal ends {offer_expiry}. Procrastinators, this is your sign.
The gift of an evening
Dear {first_name}, a gift card from {restaurant} offers its recipient an evening of their choosing at our table. You may purchase one using the button below, or by calling us at {phone}.
In celebration of the season, {offer}.
Conditions: {offer_terms}
This offer is available through {offer_expiry}.
Details you can add: Offer, Offer terms, Offer valid through.
{restaurant}: Holiday gift cards are available now. Give a great meal: {cta_url} Reply STOP to opt out.
Text messages need their own, explicit opt-in. An email subscription does not cover SMS.
FAQ
Start in mid-November and send a reminder in early December. If you sell e-gift cards that arrive instantly, one more reminder in the last few days catches last-minute buyers.
Many restaurants do, for example a bonus card with each gift card purchase. Keep the bonus easy to explain, and put the amount, dates and any limits in the email.
Federal rules generally require a minimum of five years before a purchased gift card can expire, and some states go further. Check the rules where you operate before you set your terms.
Link directly to the purchase page, say how fast the card arrives, give the last day to order, and send two or three reminders across the season.
Seasonal menu email
Announce your new seasonal menu and give guests a reason to come taste it while it is fresh.
Valentine's Day email
Fill your Valentine's Day tables with an early, clear invitation and an easy way to reserve.
Mother's Day email
Invite guests to bring the mothers and mother figures in their lives to a Mother's Day brunch or dinner.
Part of our free kit for email marketing for restaurants.