The welcome email is the first thing a new subscriber hears from you, sent while they still remember signing up. This template introduces your restaurant, sets expectations and gives one clear reason to visit.
Juniper & Salt · Inbox
Welcome to Juniper & Salt · A little about us, what we'll send you, and a reason to come by soon.
Preview uses a fictional restaurant, Juniper & Salt. Every detail is yours to change.
Warm
Preheader: A little about us, what we'll send you, and a reason to come by soon.
Playful
Preheader: Here's what you signed up for (spoiler: it's mostly food).
Polished
Preheader: Thank you for joining us. Here is what to expect from our letters.
Words in braces are placeholders. The generator fills them in, and drops any line whose detail you leave blank. “Copy text” gives you [bracketed] placeholders to replace by hand.
Welcome to the table
Hi {first_name}, thanks for joining the {restaurant} list. We're a small team that loves feeding our neighbors, and we're glad you're here.
Every so often we'll send you new dishes, events and the occasional thank-you. Never more than we'd want to get ourselves.
If you haven't tried it yet, start with the {dish_name}. It's the one regulars order twice.
As a welcome, enjoy {offer} on your next visit.
{offer_terms} Good through {offer_expiry}.
Pull up a chair
Hey {first_name}! You made it onto the {restaurant} list, which means you hear about new dishes and events before everyone else.
We promise not to flood your inbox. Just the good stuff, a few times a month.
Our pick for your first order: the {dish_name}. Trust us.
And because first impressions matter: {offer} is yours on your next visit.
{offer_terms} Ends {offer_expiry}.
Thank you for joining us
Dear {first_name}, thank you for subscribing to letters from {restaurant}. We look forward to welcoming you to our dining room.
From time to time we will share seasonal menus, special evenings and reservations that open before they are announced.
Our kitchen recommends beginning with the {dish_name}.
Please accept {offer} with our compliments on your next visit.
{offer_terms} Valid through {offer_expiry}.
Details you can add: Offer, Offer terms, Offer valid through, Featured dish.
{restaurant}: Welcome to our list! Your first look at new dishes and events starts now. Menu: {cta_url} Reply STOP to opt out.
Text messages need their own, explicit opt-in. An email subscription does not cover SMS.
FAQ
A short hello, what subscribers will receive and how often, one recommended dish or reason to visit, a single button (menu or booking), and your postal address and unsubscribe link in the footer. An offer is optional.
It can, but it does not have to. A free dessert or appetizer often feels more generous than a percentage off. If you include one, state the conditions and the end date in the email.
Immediately after signup, using your email platform's automation. If your platform uses double opt-in, send it after the subscriber confirms.
Part of our free kit for email marketing for restaurants.