A good event email answers four questions in the first few seconds: what is it, when is it, how much, and how do I get a seat. This template puts those details up front and ends with one clear way to reserve.
Juniper & Salt · Inbox
You're invited: Harvest Wine Dinner · A special evening at Juniper & Salt. Seats are limited, so reserve early.
Preview uses a fictional restaurant, Juniper & Salt. Every detail is yours to change.
Warm
Preheader: A special evening at [Restaurant name]. Seats are limited, so reserve early.
Playful
Preheader: Good food, good company, and a seat with your name on it.
Polished
Preheader: An evening prepared with care. Seating is limited, so we suggest reserving early.
Words in braces are placeholders. The generator fills them in, and drops any line whose detail you leave blank. “Copy text” gives you [bracketed] placeholders to replace by hand.
Come celebrate with us
Hi {first_name}, we're hosting a special evening at {restaurant} and we'd love to see you there. Seats are limited, so reserve early: call {phone} or use the button below.
Join us for {event_name}.
Save the date: {event_date}.
Doors open at {event_time}. Come hungry, and bring someone you like sitting across from.
Save a seat, bring a friend
Hey {first_name}! We're throwing something fun at {restaurant}, and you're on the list to hear first. Seats are limited, so grab yours: call {phone} or hit the button below.
The occasion: {event_name}.
The day: {event_date}.
The time: {event_time}. Come hungry, stay a while.
An invitation to dine with us
Dear {first_name}, {restaurant} is pleased to invite you to a special evening. Seating is limited, and we recommend reserving early by calling {phone} or using the button below.
We will be hosting {event_name}.
The evening takes place on {event_date}.
Guests are welcomed from {event_time}.
Details you can add: Event name, Event date, Event time.
{restaurant}: You're invited to {event_name} on {event_date}. Seats are limited. Reserve: {cta_url} Reply STOP to opt out.
Text messages need their own, explicit opt-in. An email subscription does not cover SMS.
FAQ
The event name, date and start time, the price or what is included, how many seats there are, and one button to reserve. Add your postal address and an unsubscribe link in the footer.
Two to four weeks ahead works for most dinners and music nights, with a reminder about a week before. A small chef's table or a wine dinner with limited seating may need more notice.
Name the wines or producers if you can, list the courses, state the price and the number of seats, and link straight to booking. Say clearly that guests must be 21 or older.
You can send to anyone who subscribed to marketing email from you. For a small event, consider emailing your most active guests first, then everyone else if seats remain.
New menu announcement
Introduce a new menu with a launch date, one hero dish and a short list of what's changing.
Weekly specials email
Share this week's specials with one featured dish, a short list and an end date.
Monthly newsletter
A short monthly roundup of one event, one featured dish and what's on the menu.
Part of our free kit for email marketing for restaurants.