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Email Marketing for Restaurants

Restaurant Newsletter Template template

A monthly newsletter keeps your restaurant on guests' minds between visits. This template covers one event, one featured dish and a short menu list, so it takes minutes to fill in and is quick to read.

Goal
Keep your restaurant in mind and give guests a specific reason to visit this month.
When
Once a month, on the same day each time, such as the first Tuesday. Send it early enough in the week that guests can plan a dinner around it.
Tones
Warm, playful, polished
Includes
HTML, plain text, SMS
J

Juniper & Salt · Inbox

What's happening this month at Juniper & Salt · A few dishes, one date to save and what we're looking forward to.

Customize with your details

Preview uses a fictional restaurant, Juniper & Salt. Every detail is yours to change.

Restaurant Newsletter Template subject lines

Warm

  • What's happening this month at [Restaurant name]
  • News from the kitchen
  • What's cooking at [Restaurant name]

Preheader: A few dishes, one date to save and what we're looking forward to.

Playful

  • The monthly roundup (it's tasty)
  • Here's what we've been up to
  • News, dates and dinner ideas from [Restaurant name]

Preheader: Dishes, dates and one very strong opinion about dinner.

Polished

  • The month ahead at [Restaurant name]
  • News from our kitchen
  • Seasonal notes from [Restaurant name]

Preheader: A brief look at the month ahead: upcoming events, a recommendation and our menu.

The monthly newsletter copy

Words in braces are placeholders. The generator fills them in, and drops any line whose detail you leave blank. “Copy text” gives you [bracketed] placeholders to replace by hand.

Warm version

What's new this month

Hi {first_name}, here's a short note on what's happening at {restaurant} this month. Grab a coffee, it's a quick read.

Save the date: {event_name} on {event_date}. We'd love to see you there.

If you only try one thing this month, make it the {dish_name}. It's our pick.

Here's a taste of what's on the menu:

Playful version

Fresh from the kitchen

Hey {first_name}, it's newsletter time! We kept it short, because you've got dinner to plan.

Mark your calendar: {event_name} is happening on {event_date}.

Our pick of the month is the {dish_name}. We have feelings about it.

Also on the menu right now:

Polished version

The month ahead

Dear {first_name}, we are pleased to share a few notes from {restaurant} for the month ahead.

We will host {event_name} on {event_date}. We hope you will join us.

Our kitchen recommends the {dish_name}.

On the menu this month:

Details you can add: Event name, Event date, Featured dish, Menu highlights.

Tips for your monthly newsletter

  • Pick a rhythm and keep it. A monthly email that arrives every month builds the habit better than a bigger one that shows up whenever.
  • Lead with something a guest can act on, such as an event or a dish. News about the restaurant belongs lower unless it changes what guests can order.
  • Keep it to three or four items. One event, one featured dish and one short menu list is plenty.
  • Use your own photo of the featured dish at the top. A real photo is more convincing than a stock image.
  • Check the menu list against what the kitchen can actually serve before you send. A dish that is sold out is worse than a dish you never mentioned.
  • Give it one button, either the menu or the booking page, not both.

Mistakes to avoid

  • Packing in every update at once: hiring, press, promotions and menu. Pick the three that matter to guests.
  • Using "Newsletter" as the subject line. Name the dish, event or news that's inside.
  • Sending it when there is nothing to say. Skip a month rather than pad it.

Matching SMS

{restaurant}: Our monthly roundup is out. See what's on the menu and what's coming up: {cta_url} Reply STOP to opt out.

Text messages need their own, explicit opt-in. An email subscription does not cover SMS.

FAQ

Restaurant Newsletter Template questions

What should I put in a restaurant newsletter?

One upcoming event, one featured dish, a short list of menu highlights and a single button to the menu or booking page. Keep news about the restaurant itself short and lower down.

How often should a restaurant send a newsletter?

Monthly is a good starting point for most restaurants. Pick a schedule you can keep, and tell subscribers what to expect when they sign up.

How long should a restaurant newsletter be?

Short enough to skim on a phone without scrolling forever: a brief intro, three or four items and one button. If it needs more, link to a page on your site.

How do I get more subscribers for my restaurant newsletter?

Add a signup form to your website, put a QR code on table cards or receipts, and ask at the host stand or checkout. Say what subscribers will receive and how often.

Part of our free kit for email marketing for restaurants.