A new menu is a reason to email every guest you have. This template announces the launch date, features one hero dish and lists a few more dishes, so guests know exactly what to order first.
Juniper & Salt · Inbox
Our new menu is here · New dishes we're proud of, and when you can try them.
Preview uses a fictional restaurant, Juniper & Salt. Every detail is yours to change.
Warm
Preheader: New dishes we're proud of, and when you can try them.
Playful
Preheader: New dishes, same obsession with feeding you well.
Polished
Preheader: Our kitchen has prepared a new menu. We invite you to taste it.
Words in braces are placeholders. The generator fills them in, and drops any line whose detail you leave blank. “Copy text” gives you [bracketed] placeholders to replace by hand.
Our new menu is here
Hi {first_name}, the kitchen at {restaurant} has been busy, and we're excited to share what's new on our menu.
The new menu starts on {event_date}.
If you're not sure where to begin, try the {dish_name}. {dish_description}
A few more dishes we think you'll love:
Meet the new menu
Hey {first_name}, the kitchen couldn't leave well enough alone, so {restaurant} has a brand-new menu!
You can start ordering from it on {event_date}.
Our vote for your first order: the {dish_name}. {dish_description}
A few more things worth saving room for:
Introducing our new menu
Dear {first_name}, it is our pleasure to present the new menu at {restaurant}, prepared with care by our kitchen.
It will be available from {event_date}.
We suggest beginning with the {dish_name}. {dish_description}
Among the dishes we invite you to try:
Details you can add: Event date, Featured dish, Dish description, Menu highlights.
{restaurant}: Our new menu is here. See what's new and book a table: {cta_url} Reply STOP to opt out.
Text messages need their own, explicit opt-in. An email subscription does not cover SMS.
FAQ
Send an email with the launch date, one hero dish with a short description, a few more highlights and a button to the full menu. Add a shorter reminder on launch day.
Two or three is enough. Feature one dish in detail and list a few others, then let the menu page carry the rest.
A few days before the menu starts, so guests can plan a visit, and again on launch day. If a popular dish is leaving, mention it in the first email.
Only if they are final. If a price might change, leave it out of the email and let the menu page show current prices.
Weekly specials email
Share this week's specials with one featured dish, a short list and an end date.
Monthly newsletter
A short monthly roundup of one event, one featured dish and what's on the menu.
Event invitation email
Invite guests to a wine dinner, live music night or chef's table, with the details they need to book.
Part of our free kit for email marketing for restaurants.