Free calculator
Restaurant email marketing ROI calculator
How much could your email list bring in each month? Enter your list size, how often you send and what a typical table spends. The estimate updates as you type. It is a planning tool built on your own numbers, not a promise.
Do the numbers
Restaurant email revenue calculator
Start with your list and adjust the estimates to see what email could bring in. Clicks can include the same subscriber across different emails.
Your monthly inputs
Your estimated return
- Revenue / month
- $240
- Estimated clicks / month
- 80
- Bookings or orders / month
- 4
- Revenue minus platform cost / month
- $210
- Orders a month to cover the platform
- 0.5
- Revenue per $1 of platform cost
- $8.00
- Revenue / year
- $2,880
With your estimates, email could bring in $240 from about 4 bookings or orders per month, leaving $210 after platform cost.
An estimate from your own numbers, not a promise. Track real bookings with UTM links or a code per email.
Revenue minus platform cost excludes food, labor, discounts, and other operating costs. Yearly revenue assumes the same results for 12 months.
How the estimate works
Simple arithmetic, nothing hidden. “Revenue” is what guests spend, before food and labor costs, so treat the result as an upper bound.
- clicks = subscribers × emails per month × click rate
- bookings = clicks × share of clickers who book or order
- revenue = bookings × average spend
- revenue per $1 = revenue ÷ monthly platform cost
- orders to cover the platform = monthly platform cost ÷ average spend
How to move each number
Subscribers
The biggest lever, and the slowest. Ask at the table, at checkout and on the booking page every day.
Build your list →Click rate
One clear reason to act and one button. A dated event or a new dish gets more clicks than a general hello.
Templates built around one action →Booking rate
Link straight to the booking or ordering page, not your homepage, and make sure it works on a phone.
Ideas worth clicking →Emails per month
More emails only help while unsubscribes stay flat. Add holiday campaigns before you add more newsletters.
Plan around the calendar →FAQ
ROI questions
What is a realistic ROI for restaurant email marketing?
It depends on your list, your check size and how often guests act on your emails, which is why this calculator uses your numbers. Treat any single headline ROI figure with caution: they usually come from a vendor's own customers and are rarely restaurant-specific.
What click rate should I use?
If you have sent emails before, use your own average from the last few months. If not, start with the published benchmarks: 2.0% for restaurant, food and beverage in Campaign Monitor's 2022 report, and 2.15% for Hospitality & Food Services in Brevo's 2026 benchmark.
How do I measure the real return?
Add UTM tags to the links in each email so your booking or ordering system and analytics can attribute visits, or use a unique code per email. Compare bookings with a similar week without an email.
Does the calculator include the cost of my time?
No. Add it to the monthly cost if you want a stricter number: for example, two hours a month at your hourly rate plus your platform plan.
Part of our free kit for email marketing for restaurants.