An empty table is a lost sale, and a clear reminder is a simple way to protect it. This template confirms the booking, makes changes easy and keeps the message short and calm.
Juniper & Salt · Inbox
Looking forward to seeing you · A quick reminder of your table, and how to reach us if plans change.
Preview uses a fictional restaurant, Juniper & Salt. Every detail is yours to change.
Warm
Preheader: A quick reminder of your table, and how to reach us if plans change.
Playful
Preheader: Consider this your friendly nudge. Your table is waiting.
Polished
Preheader: A brief reminder of your reservation, and how to reach us if your plans change.
Words in braces are placeholders. The generator fills them in, and drops any line whose detail you leave blank. “Copy text” gives you [bracketed] placeholders to replace by hand.
We're looking forward to seeing you
Hi {first_name}, this is a friendly reminder that we're holding a table for you at {restaurant}.
Your reservation: {event_date} at {event_time}.
If your plans change, please let us know as early as you can so we can offer your table to another guest. You can update your booking with the button below or call us at {phone}. Running late? Call us and we'll do what we can.
Your table's all set
Hey {first_name}, just a heads-up that we're saving a spot for you at {restaurant}. Come hungry!
When: {event_date} at {event_time}.
If something came up, tell us with the button below or call {phone}. Another hungry guest will happily take your spot. Running late? Call us and we'll do what we can.
We look forward to welcoming you
Dear {first_name}, we write to remind you of your upcoming reservation at {restaurant}.
Your reservation: {event_date} at {event_time}.
Should your plans change, we kindly ask that you let us know at your earliest convenience, using the button below or by telephone at {phone}. If you are delayed, please call and we will do what we can to accommodate you.
Details you can add: Event date, Event time.
{restaurant}: Reminder of your reservation on {event_date} at {event_time}. To change it, call {phone}. Reply STOP to opt out.
Text messages need their own, explicit opt-in. An email subscription does not cover SMS.
FAQ
One to two days before the booking, so a guest who cannot come has time to tell you and you can offer the table to someone else. For busy nights you can add a short second reminder on the day.
Use the merge tags in your booking system or email platform for date, time and party size. If you cannot, send the reminder directly from your booking system instead of from a shared template.
Under CAN-SPAM, a message that only concerns a transaction the guest requested, such as a booking, is treated differently from marketing email. Once you add promotions, treat it as marketing and include your postal address and a working unsubscribe link.
Only to guests who agreed to receive texts from you, and keep the message about the booking. Marketing texts require prior express written consent under the TCPA.
Holiday hours email
Tell guests when you are open, closed or on a shorter schedule over the holidays, in one clear email.
Review request email
Ask guests for an honest Google review a day or two after their visit, with a one-tap link.
Part of our free kit for email marketing for restaurants.