Restaurant Mother'S Day Email template

Mother's Day is a day families plan around, which makes an early invitation worth sending. This template covers the date, seatings and an optional extra, and its wording welcomes mothers, grandmothers and mother figures alike.

Goal: Book Mother's Day tables early, with wording that welcomes every kind of family.
When: Send it three to four weeks ahead, with one reminder in the final week. If your email platform allows it, offer a way to skip Mother's Day emails.
Tones: Warm, playful, polished
Includes: HTML, plain text, SMS

Juniper & Salt · Inbox

Mother's Day tables at Juniper & Salt · A relaxed meal for the mothers, grandmothers and mother figures in your life.

Customize with your details

Preview uses a fictional restaurant, Juniper & Salt. Every detail is yours to change.

Restaurant Mother'S Day Email subject lines

Warm

Mother's Day tables at [Restaurant name]
Say thank you with a seat at our table
Save a table for Mother's Day

Preheader: A relaxed meal for the mothers, grandmothers and mother figures in your life.

Playful

Give the moms in your life the day off
Mother's Day plans? Sorted at [Restaurant name]
Who's doing the dishes? Not Mom

Preheader: No cooking, no cleanup, just a table full of people you love.

Polished

An invitation for Mother's Day at [Restaurant name]
Join us for Mother's Day
Mother's Day reservations are open

Preheader: An occasion to honor the mothers and mother figures in your life.

The mother's day email copy

Words in braces are placeholders. The generator fills them in, and drops any line whose detail you leave blank. “Copy text” gives you [bracketed] placeholders to replace by hand.

Warm version

Say thank you over a good meal

Hi {first_name}, Mother's Day is a good moment to thank the mothers, grandmothers and mother figures in your life. We'd be happy to do the cooking at {restaurant} so everyone can simply sit and enjoy each other. We recommend booking early: call {phone} or use the button below.

We're serving on {event_date}.

Seatings begin at {event_time}.

A little something extra: {offer}.

Playful version

The day off they deserve

Hey {first_name}! Mother's Day is the one day nobody should be doing the dishes, especially the moms, grandmothers, aunts and honorary moms in your life. Let {restaurant} handle it. Call {phone} or tap the button below to grab a table.

The date: {event_date}.

Seatings start at {event_time}.

The extra treat: {offer}.

Polished version

A Mother's Day invitation

Dear {first_name}, {restaurant} invites you to celebrate Mother's Day with those who have cared for you, whether mothers, grandmothers or mother figures. Reservations are recommended and may be made by calling {phone} or using the button below.

We will be serving on {event_date}.

Seatings begin at {event_time}.

In honor of the day, we are pleased to offer {offer}.

Details you can add: Event date, Event time, Offer.

Tips for your mother's day email

Say 'mothers and mother figures' instead of only 'Mom'. It includes grandmothers, stepmothers, aunts and mentors.
Some guests find the day painful, because of loss, distance or a difficult family. If your email platform supports it, offer an easy way to skip Mother's Day emails, such as a preference link. It costs little and guests will notice the kindness.
Say how the day works: brunch or dinner, set menu or à la carte, seating times, and the price if it is fixed.
Mention high chairs, step-free access and dietary options. Mother's Day tables often include several generations.
Keep any offer simple and describe it fully in the email, including who can use it.
Send a reminder in the last week to guests who have not booked.

Mistakes to avoid

Assuming every guest has or celebrates a mother. One inclusive line avoids hurting people on your list.
Leaving out seating times and whether the menu is set.
Waiting too long to send, when guests have already settled on plans.

Matching SMS

{restaurant}: Mother's Day tables are open for {event_date}. Reserve: {cta_url} Reply STOP to opt out.

Text messages need their own, explicit opt-in. An email subscription does not cover SMS.

FAQ

Restaurant Mother'S Day Email questions

When should I send a Mother's Day email for my restaurant?

Three to four weeks ahead, with one reminder in the final week for guests who have not booked.

How do I write a Mother's Day email that is inclusive?

Refer to mothers and mother figures instead of only moms, avoid assumptions about guests' families, and consider giving people an option to skip Mother's Day emails.

What should a Mother's Day restaurant email include?

The date, seating times, whether it is brunch or dinner and whether the menu is set, the price if fixed, how to reserve, and your postal address and unsubscribe link in the footer.

Should a restaurant offer a set menu on Mother's Day?

Either works as long as you state the price, times and what is included. A set menu can make kitchen planning easier on a day when tables turn over quickly.

Seasonal menu email

Announce your new seasonal menu and give guests a reason to come taste it while it is fresh.

Valentine's Day email

Fill your Valentine's Day tables with an early, clear invitation and an easy way to reserve.

Thanksgiving email

Share your Thanksgiving hours and menu, and let guests dine in or order takeout.

Part of our free kit for email marketing for restaurants.