A birthday email gives a guest a personal reason to book a table, and birthdays tend to be group dinners rather than tables for one. This template greets the guest, offers a small treat with clear terms and makes booking the next step.
Juniper & Salt · Inbox
Happy birthday from everyone at Juniper & Salt · We saved something for your birthday. Come celebrate with us at Juniper & Salt.
Preview uses a fictional restaurant, Juniper & Salt. Every detail is yours to change.
Warm
Preheader: We saved something for your birthday. Come celebrate with us at [Restaurant name].
Playful
Preheader: We checked the calendar, and there's something here with your name on it.
Polished
Preheader: Please join us at [Restaurant name] to mark the occasion.
Words in braces are placeholders. The generator fills them in, and drops any line whose detail you leave blank. “Copy text” gives you [bracketed] placeholders to replace by hand.
Happy birthday from all of us
Hi {first_name}, everyone here at {restaurant} wanted to wish you a happy birthday. Thank you for being part of our neighborhood.
To help you celebrate, we'd like to give you {offer}.
{offer_terms} Good through {offer_expiry}.
Bring your favorite people, and let your server know it's your birthday when you arrive. We'd love to make it a good one.
Happy birthday, you
Hey {first_name}, we hear it's your birthday! Congrats on another trip around the sun. We'd like to help you mark it.
Your gift from us: {offer}.
{offer_terms} Use it by {offer_expiry}, before the birthday glow wears off.
Bring friends. Bring family. Bring an appetite. We'll take care of the rest.
Wishing you a wonderful birthday
Dear {first_name}, all of us at {restaurant} send our warmest wishes on your birthday. It would be our pleasure to help you celebrate.
Please accept {offer} with our compliments.
{offer_terms} Valid through {offer_expiry}.
We would be honored to host you and your guests. Please let us know about the occasion when you reserve.
Details you can add: Offer, Offer terms, Offer valid through.
{restaurant}: Happy birthday from all of us. Come celebrate with us soon: {cta_url} Reply STOP to opt out.
Text messages need their own, explicit opt-in. An email subscription does not cover SMS.
FAQ
Something small that costs you little and feels generous, such as a free dessert, appetizer or drink. Keep the terms simple, say how to claim it and give a clear window to use it.
Add a birthday field to your signup form that asks for month and day only, and say why you are asking. The year is not needed, and a short reason next to the field helps people fill it in.
A few days before the birthday, or on the day. Most email platforms can send it automatically from a birthday field, so you set it up once.
Yes. Give it a window such as the birthday week or month and state the end date in the email, so guests and staff are working from the same terms.
Win-back email
Reach out to guests who haven't visited in a while with a friendly nudge and a reason to come back.
Loyalty program email
Announce your rewards program, explain how it works in one line and give guests a reason to join today.
Thank-you email
Thank guests the day after they dine, give them a way to reach you and invite them back.
Part of our free kit for email marketing for restaurants.