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198 restaurant email subject lines
Subject lines for every email a restaurant sends, from the first welcome to New Year's Eve, each in three tones. The green tags are placeholders, and Copy gives you a [Restaurant name] version to fill in. We leave guests' names out of subject lines: when a name is missing, platforms print a fallback like “there”.
How to write restaurant email subject lines
01
Say what is inside
"Our fall menu is here" beats "You won't believe this." Guests open restaurant emails for food, dates and offers, so name them.
02
Lead with the point
Phones cut long subject lines off. Put the dish, the date or the offer in the first few words and let the rest trail.
03
Use the name sparingly
A first name in the subject line feels personal once in a while. Every week, it reads like a form letter.
04
Let the preheader finish the thought
The preheader is the grey line after the subject in most inboxes. Use it for the detail: the date, the price, the seating time.
05
Match the tone of your room
A taqueria and a tasting menu should not sound alike. Pick a tone below that sounds like your staff on a good night.
06
Never promise what the email doesn't deliver
US law (CAN-SPAM) prohibits deceptive subject lines, and guests remember the bait.
Get started: subject lines
Welcome email subject lines
Warm
- Welcome to Restaurant
- You're on the list at Restaurant
- A warm hello from Restaurant
Preheader: A little about us, what we'll send you, and a reason to come by soon.
Playful
- You're in! Welcome to Restaurant
- Consider this your table
- Good news: you just got hungrier
Preheader: Here's what you signed up for (spoiler: it's mostly food).
Polished
- Welcome to Restaurant
- Thank you for joining us
- An invitation from Restaurant
Preheader: Thank you for joining us. Here is what to expect from our letters.
Grand opening email subject lines
Warm
- Restaurant is opening its doors
- Save the date: we're opening soon
- Come and meet us at Restaurant
Preheader: We can't wait to welcome you. Here is when we open and how to reserve a table.
Playful
- Restaurant is opening. Come hungry.
- Something delicious is opening nearby
- Save the date. We're opening.
Preheader: Here's when to show up, and how to save yourself a table.
Polished
- We invite you to the opening of Restaurant
- Please join us at Restaurant
- Announcing the opening of Restaurant
Preheader: We invite you to be among our first guests. Reservations may be made below.
Bring guests back: subject lines
Birthday email subject lines
Warm
- Happy birthday from everyone at Restaurant
- A little birthday treat from Restaurant
- Come celebrate your birthday with us
Preheader: We saved something for your birthday. Come celebrate with us at Restaurant.
Playful
- It's your birthday. Let's eat.
- Your birthday called. It wants dinner.
- Restaurant got you a birthday present
Preheader: We checked the calendar, and there's something here with your name on it.
Polished
- Warm wishes on your birthday
- A birthday invitation from Restaurant
- A note for your birthday
Preheader: Please join us at Restaurant to mark the occasion.
Win-back email subject lines
Warm
- We've missed you at Restaurant
- It's been a while at Restaurant
- Your table at Restaurant is waiting
Preheader: No pressure. We just wanted you to know the door is always open.
Playful
- We miss you (and your appetite)
- Our tables are feeling a little lonely
- Long time no see. Hungry?
Preheader: No guilt trip. Okay, maybe a tiny one. Mostly we just have good food.
Polished
- We would be glad to see you again
- An invitation from Restaurant
- We hope to welcome you back
Preheader: It has been some time since your last visit. We would be glad to welcome you back.
Loyalty program email subject lines
Warm
- Rewards are here at Restaurant
- A thank-you for our regulars
- Join the Restaurant rewards program
Preheader: A simple way for us to say thank you every time you dine with us.
Playful
- Eat. Earn. Repeat. Rewards at Restaurant
- Our rewards program is finally here
- Start earning at Restaurant
Preheader: You were going to eat here anyway. Might as well get something back.
Polished
- Introducing rewards at Restaurant
- An invitation to join our rewards program
- A token of our appreciation
Preheader: A quiet way of thanking the guests who return to Restaurant.
Thank-you email subject lines
Warm
- Thank you for dining with us
- It was great to see you at Restaurant
- Thanks for stopping by
Preheader: Thank you for choosing us. We hope to see you again soon.
Playful
- Thanks for eating with us
- You came. You ate. We're grateful.
- Great having you at Restaurant
Preheader: Thanks for coming in. We're already looking forward to next time.
Polished
- Thank you for dining at Restaurant
- It was a pleasure to host you
- A note of thanks from Restaurant
Preheader: Thank you for joining us at Restaurant. We hope to welcome you again.
Share what's new: subject lines
New menu announcement subject lines
Warm
- Our new menu is here
- Something new is on the menu at Restaurant
- Come taste the new menu at Restaurant
Preheader: New dishes we're proud of, and when you can try them.
Playful
- The menu got a glow-up
- Meet our new menu at Restaurant
- We changed the menu. You're welcome.
Preheader: New dishes, same obsession with feeding you well.
Polished
- Introducing the new menu at Restaurant
- An invitation to our new menu
- Restaurant presents its new menu
Preheader: Our kitchen has prepared a new menu. We invite you to taste it.
Weekly specials email subject lines
Warm
- This week's specials at Restaurant
- On the specials board this week
- Here's what's special this week
Preheader: A look at what the kitchen has planned for the next few days.
Playful
- Specials board, freshly updated
- This week's specials look good
- Your weekly dinner dilemma, solved
Preheader: Skip the "what's for dinner" debate. We have ideas.
Polished
- Our selections for the week at Restaurant
- This week's specials from our kitchen
- Weekly specials at Restaurant
Preheader: A brief look at the specials our kitchen has prepared for this week.
Monthly newsletter subject lines
Warm
- What's happening this month at Restaurant
- News from the kitchen
- What's cooking at Restaurant
Preheader: A few dishes, one date to save and what we're looking forward to.
Playful
- The monthly roundup (it's tasty)
- Here's what we've been up to
- News, dates and dinner ideas from Restaurant
Preheader: Dishes, dates and one very strong opinion about dinner.
Polished
- The month ahead at Restaurant
- News from our kitchen
- Seasonal notes from Restaurant
Preheader: A brief look at the month ahead: upcoming events, a recommendation and our menu.
Event invitation email subject lines
Warm
- You're invited: Event
- Join us at Restaurant for Event
- Save a seat with us
Preheader: A special evening at Restaurant. Seats are limited, so reserve early.
Playful
- Mark your calendar: Event
- You're on the guest list
- Something fun is coming to Restaurant
Preheader: Good food, good company, and a seat with your name on it.
Polished
- An invitation to Event
- You are invited to Restaurant
- Reserve your place at Event
Preheader: An evening prepared with care. Seating is limited, so we suggest reserving early.
Happy hour email subject lines
Warm
- Happy hour at Restaurant: come unwind
- Unwind with us after work
- Early evening, easy drinks, good company
Preheader: Good drinks, small plates and no rush. Here's when to come by.
Playful
- Clock out and come hang at Restaurant
- Your after-work plan is sorted
- Happy hour: a very good reason to leave on time
Preheader: Snacks, sips and a seat with your name on it.
Polished
- An early evening at Restaurant
- An invitation to our bar
- Drinks and small plates at Restaurant
Preheader: A considered selection of drinks and small plates, served at a leisurely pace.
Takeout and delivery email subject lines
Warm
- Dinner, delivered or ready to pick up
- Skip the cooking tonight
- Order from Restaurant, pickup or delivery
Preheader: Our kitchen, at your door or ready to pick up. Order in a few taps.
Playful
- Stay on the couch. We'll handle dinner.
- Dinner is a few taps away
- Takeout from Restaurant, no cooking required
Preheader: Order online for pickup or delivery. Sweatpants welcome.
Polished
- Restaurant for takeout and delivery
- Enjoy Restaurant in the comfort of home
- Our menu is ready for your table
Preheader: Our menu, prepared with the same care and ready for your table at home.
Catering and private events email subject lines
Warm
- Let Restaurant cater your next gathering
- Hosting soon? We can help
- Private dining and catering at Restaurant
Preheader: From team lunches to family celebrations, we'd love to feed your people.
Playful
- Throwing a party? We'll handle the food
- Your next event needs a menu
- Let Restaurant cater the good stuff
Preheader: Team lunch, birthday or backyard party, we'll help you feed the crowd.
Polished
- Private dining and events at Restaurant
- Host your next occasion with us
- Catering from the kitchen at Restaurant
Preheader: Private dining and catering, tailored to your occasion and your guests.
Holidays & seasons: subject lines
Seasonal menu email subject lines
Warm
- The new menu is here at Restaurant
- Our new menu starts now
- Fresh from our kitchen this season
Preheader: New dishes, made with what's freshest right now. Come taste them with us.
Playful
- We changed the menu. You're welcome.
- The new menu is calling
- Out with the old, in with the tasty
Preheader: New dishes, new flavors, and a kitchen that couldn't stop tinkering.
Polished
- Our new seasonal menu at Restaurant
- A new menu for the season
- Introducing our new seasonal menu
Preheader: A new chapter in our kitchen, shaped by the best of the season.
Valentine's Day email subject lines
Warm
- Valentine's Day tables at Restaurant
- Reserve your Valentine's table
- A table for you this Valentine's Day
Preheader: A cozy dinner with someone you love. Reserve your table early.
Playful
- Valentine's plans? We've got a table
- Got a date for Valentine's Day?
- Skip the cooking this Valentine's Day
Preheader: Great food, and someone else doing the dishes. Book your table.
Polished
- A Valentine's evening at Restaurant
- Join us for Valentine's Day
- Valentine's Day reservations at Restaurant
Preheader: An unhurried evening, thoughtfully prepared. Reservations are recommended.
Mother's Day email subject lines
Warm
- Mother's Day tables at Restaurant
- Say thank you with a seat at our table
- Save a table for Mother's Day
Preheader: A relaxed meal for the mothers, grandmothers and mother figures in your life.
Playful
- Give the moms in your life the day off
- Mother's Day plans? Sorted at Restaurant
- Who's doing the dishes? Not Mom
Preheader: No cooking, no cleanup, just a table full of people you love.
Polished
- An invitation for Mother's Day at Restaurant
- Join us for Mother's Day
- Mother's Day reservations are open
Preheader: An occasion to honor the mothers and mother figures in your life.
Thanksgiving email subject lines
Warm
- Thanksgiving at Restaurant, dine in or to go
- Let us handle Thanksgiving dinner
- Thanksgiving hours and menu are here
Preheader: Sit down with us, or take the feast home. Here's our menu and hours.
Playful
- Thanksgiving dinner, dishes not included
- Who's cooking Thanksgiving this year? We are.
- Dine in or take out: your Thanksgiving, sorted
Preheader: The feast without the all-day prep or the sink full of pans.
Polished
- A Thanksgiving menu from Restaurant
- Join us for Thanksgiving
- Thanksgiving dining and takeout at Restaurant
Preheader: A holiday menu prepared with care, to enjoy in our dining room or at home.
Gift card email subject lines
Warm
- Gift cards are available at Restaurant
- A gift they'll look forward to
- Give an evening out this season
Preheader: Give a night out instead of another thing to unwrap.
Playful
- Skip the socks, give dinner at Restaurant
- Your gift list just got shorter
- Gift idea: food. You're welcome.
Preheader: No wrapping, no sizing, just a really good meal.
Polished
- Gift cards from Restaurant
- A thoughtful gift for the season
- The gift of an evening at Restaurant
Preheader: A considered gift for the season: an evening at our table.
New Year's Eve email subject lines
Warm
- Ring in the new year at Restaurant
- Plan your New Year's Eve with us
- Join us for Event at Restaurant
Preheader: Good food, good company and a countdown shared with neighbors.
Playful
- Midnight is better with dinner first
- Got New Year's Eve plans yet?
- Your New Year's Eve plans, sorted
Preheader: Great food, a countdown, and a table with your name on it.
Polished
- New Year's Eve at Restaurant
- An invitation for New Year's Eve
- Reservations are now open for Event
Preheader: An elegant close to the year. Seating is limited and reservations are advised.
Guest care: subject lines
Holiday hours email subject lines
Warm
- Our holiday hours at Restaurant
- When we're open and closed this holiday
- Here are our holiday hours
Preheader: A quick note on when we're open, when we're closed and how to reach us.
Playful
- Holiday hours: check before you drive over
- Open or closed? Our holiday hours
- Quick: our holiday schedule
Preheader: Short and sweet: the days we're open and the days we're not.
Polished
- Holiday service hours at Restaurant
- Our schedule for the holidays
- A note on holiday service at Restaurant
Preheader: Our holiday schedule, so you can plan your visit with confidence.
Review request email subject lines
Warm
- Thanks for visiting Restaurant
- Would you share your thoughts?
- A small favor from Restaurant
Preheader: If you have a minute, an honest review helps our neighbors find us.
Playful
- Got a minute? We'd love your take
- How did we do at Restaurant?
- Tell it like it was at Restaurant
Preheader: Good, bad or somewhere in between. Your honest opinion is all we want.
Polished
- How was your visit to Restaurant?
- We would value your feedback
- A brief request from Restaurant
Preheader: An honest account of your visit would be greatly appreciated.
Reservation reminder email subject lines
Warm
- Looking forward to seeing you
- A reminder of your table at Restaurant
- We'll see you soon at Restaurant
Preheader: A quick reminder of your table, and how to reach us if plans change.
Playful
- Your table is saved at Restaurant
- Dinner is coming. Don't forget.
- Quick reminder: we're expecting you
Preheader: Consider this your friendly nudge. Your table is waiting.
Polished
- Your reservation at Restaurant
- We look forward to welcoming you
- A reminder of your upcoming reservation
Preheader: A brief reminder of your reservation, and how to reach us if your plans change.
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Open the email generatorFAQ
Subject line questions
What makes a good restaurant email subject line?
It tells the guest exactly what is inside, a dish, an event, a date or an offer, in plain words, with the important part in the first few words so it survives on a phone.
How long should a restaurant email subject line be?
There is no magic number, but shorter lines are safer on mobile, where inboxes show far less of the line than on desktop. The generator flags anything over 60 characters. Write the full line, then make sure the first few words carry the meaning on their own.
Should I use emoji in restaurant subject lines?
One relevant emoji can work for a casual brand, but it is optional. Test it on your own list, and never let an emoji replace the words that say what the email is about.
Can I use these subject lines for free?
Yes. Copy them, edit them and use them in any email platform. The placeholders in green are where your restaurant name or your platform's first-name tag goes.